Presenting new plays and musicals is the theatre version of cultural diffusion; it's necessary to express our experience of the chaos in our lifetime. We are creating the RENT, COMPANY, WICKED, and NEXT TO NORMAL's of our generation; The best way to strengthen our shows, so they can with-stand the cruelty of time, is to nurture, present, and guide them and manage real feedback. The same way we grow from our experiences, our work grows from allowing others to experience it.